Concept illustration · Not the live Convertr UI · sample data
Outcome Intelligence · after delivery
Leads delivered. Now see what they became.
Convertr follows every lead after delivery: who followed it up, when, how it progressed, and what it earned, partner by partner.
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app.convertr.io/campaigns/q4-partner-programme-·-1,360-leads-·-4-partners
IllustrationEnterprise client (sample)
EC
Outcomes›Partner programme
Outcome Intelligence
Target
GTM Fabric
Distribute
To partners
Follow-up
Who and when
History
Every stage
Scorecard
Spend vs results
Reroute
Agreed time
GTM Fabric
2,400 target accounts · 6 priority segments
Bought centrally
820 leads · distributed to partners
Partner marketing funds
540 leads · bought by partners
Total spend (sample): £136k · every lead tagged with source, spend and partner.
Now showing
1. Target and buy
Accounts are chosen with GTM Fabric. Leads are bought centrally, or partners buy them with marketing funds.
Why it matters
- ✓Target. Accounts are chosen with GTM Fabric.
- ✓Distribute. Leads are delivered to channel partners.
- ✓Follow-up. See who contacted each lead and when.
- ✓History. Every stage change is kept, not just the current status: contacted, MQL, SQL, pipeline, won or lost.
- ✓Scorecard. Compare partners on follow-up rate, conversion, pipeline and return on spend, so you know which ones work the leads.
- ✓Reroute. Leads not followed up within the agreed time move to another partner automatically, with a record of the change.
Talking points
- • Delivery is not the finish line.
- • History, not just the current status.
- • Know which partners work the leads.
- • Don't let unworked leads go cold.
Without vs with Outcome Intelligence
| Without | With Outcome Intelligence | |
|---|---|---|
| After delivery | Leads go dark | Every lead tracked to outcome |
| Follow-up | Unknown | Who contacted, and when |
| Status | A single current value | Full stage history |
| Late outcomes | Lost after campaign ends | Linked back to lead and spend |
| Partners | Judged on volume | Judged on results |
| Unworked leads | Go cold | Rerouted after the agreed time |